eSerie A stage 2021

Case Study Webinar

How to deliver a 360° virtual event: eSerie A TIM best practices


At the height of last year’s global pandemic, Italy’s Lega Serie A was able to quickly react by launching the eSerie A TIM eSports Championship. Led by Infront and Italian esports organisation PG Esports, the championship took place online over several months, culminating in 16 days of live events.

What can you expect?

In this webinar, you will hear from the partnership organisations that made the eSerie A TIM Championship a success. You will learn how a 360° virtual event is conceptualised and delivered and which services are crucial. Among these are:

  • Strategic planning and objective definition
  • Esports championship organisation
  • Sponsorship sales
  • Media management
  • Digital content creation for fan engagement
  • Live-production and feed distribution of championship
  • Promotion and marketing communications


Francesco Alivia

Marketing Manager, Sponsorship Strategy & Digital Activations, Infront Italy

Francesco Alivia LinkedIn


Michele Ciccarese

Commercial & Marketing Director, Lega Serie A

Michele Ciccarese LinkedIn


Raffaele Zeppieri

Marketing Director, Sony Interactive Entertainment Italy

Raffaele Zeppieri


Pier Luigi Parnofiello

CEO, PG Esports

Pier Luigi Parnofiello

Fungai A. Mapondera

Associate Director, Marketing Communications & Digital Experience, Infront (Moderator)

Fungai Alexander Mapondera LinkedIn


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