At the height of last year’s global pandemic, Italy’s Lega Serie A was able to quickly react by launching the eSerie A TIM eSports Championship. Led by Infront and Italian esports organisation PG Esports, the championship took place online over several months, culminating in 16 days of live events.

What can you expect?

In this webinar, you will hear from the partnership organisations that made the eSerie A TIM Championship a success. You will learn how a 360° virtual event is conceptualised and delivered and which services are crucial. Among these are:

• Strategic planning and objective definition
• Esports championship organisation
• Sponsorship sales
• Media management
• Digital content creation for fan engagement
• Live-production and feed distribution of championship
• Promotion and marketing communications