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WOMENS EHF EURO 2018 - Digital_Original_130126

Webinar

Beyond Clicks: Harnessing Technology to Maximise Marketing Efficiency

Join us for a special webinar on creating captivating offerings that ensure fans keep coming back for more. Shake up everything you know about capturing fans’ attention, making the most of ‘appnostic’ behaviour and creating an offering that not only engages fans but ensures they return and use products frequently.

What to expect during the webinar?

  • An introduction to bestselling author Nir Eyal’s ‘Hooked’ philosophy regarding building habit-forming products that engage people and ensure their return and frequent use of the product
  • How Minute.ly’s AI technology leverages video content, allowing marketers to draw and engage fans on multiple platforms
  • Proven results: an in-depth look at how using Minute.ly’s technology during the 2019 Men’s European Championship improved engagement

Nir Eyal, WSJ Bestselling Author, Public Speaker & Consultant - Author of the bestselling books “Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." Eyal is a lecturer, writer and active investor in habit-forming technologies.

Amit Golan, Founder & CEO Minute.ly - Golan founded Minute.ly, a leading video optimization platform for publishers in the news, sports and entertainment industries in 2014.

Thomas Schöneich, Media & Communications Specialist, EHF - Schöneich joined the European Handball Federation (EHF) in 2012 and is currently the Head of the organisation’s Media and Communications.

Damian Browarnik, Head of Infront Lab - Head of Infront Sports & Media AG’s innovation branch, Infront Lab.

Don’t miss out on this unique opportunity to see first-hand how a philosophy is translated into tangible results via technology and innovation.

Presenters

Nir Eyal

WSJ Bestselling Author of Hooked

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Amit Golan

Founder & CEO, Minute.ly

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Thomas Schöneich

Media & Communications Specialist, EHF

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Damian Browarnik

Head of Infront Lab

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