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Sports behind closed doors - Leading transition in a post-lockdown world

As the world emerges from lockdown, the sports media industry is contemplating a “new normal” of spectator-less events and limited operations for many months to come.

Disruption to competitions such as the Olympic Games has raised concerns over the long-term impact for an industry which had been projected to grow from €179 billion in 2018 to €224 billion in 2022. The lockdown has deprived also passionate fans of the action that brings so much inspiration and entertainment to billions around the world.

In response, Infront has developed a white paper that reflects our latest assessment of the current picture. This white paper is intended to offer ideas and trigger engagement with all stakeholders on the implications for the industry.

Watch on-demand as we share our views and discuss how this transition period provides a platform to mitigate losses and unlock new revenue streams, especially for “first movers”.

Topic to be addressed

  • Broadcasting - technology and content
  • Venue advertising
  • Fan engagement
  • Innovation
  • Esports


Damian Browarnik

Head of Infront Lab


Peer Seitz

Head of Infront Productions at HBS


Julien Bertin

Head of Infront Productions France at HBS


André Fläckel

Head of Gaming & Esports


Christian Vogt

Director, Sports Services


Massimo Magri

Head of Virtual Advertising


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